Urban? Not so much...

A real pet peeve of mine is the usage of the word 'Urban', mainly applicable to music and has become an umbrella term for grime, hip hop, uk garage, r'n'b....anything really that is fronted by a black person is supposedly urban.  It's as silly as the term 'indie'.  When you are faced with a magazine like RWD which the Independent has described as an 'urban music and style' magazine, again I scratch my head.  What RWD is a highly distributed music and style FREE magazine, in the vein of Vice but with less snide and a bigger focus on high quality content.  In its bid to gain higher fashion stakes, you get an editorial like this out in its September issue that I don't think can possibly be described as 'urban' whatever that is supposed to mean.  Unless 'urban' really means progressive as the bulk of the editorial has gone out on a limb and the stylist has borrowed from the stars of this year's Graduate Fashion Week leaving me trying to figure out who the designs were by.  Googling each name, University of Northampton, De Monteford in Leicester, RCA and Rochester came up and it makes me gutted that I didn't get to go at all to any of the shows at GFW.  It's a high-octane fix of push-the-boat, OTT fashion that is without restraint and RWD have played up to all of that in this flashy editorial shot by Jamie Nelson and styled by Richard Shoyemi who has a very distinctive personal style (you can't really miss him...). 

Anyhow, RWD has upped its circulation so if you delve into the murky waters of non-descript 'Urban' areas, you may be able to pick it up. 

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