What sort of mindset was I experiencing to battle the first weekend of London summer sales yesterday?  In all honesty, shopping on a Saturday in the West End is hell on earth and I try to avoid it all costs.  Still, I felt like a Saturday challenge and I knew that this was the one weekend that I'd have free to swan around the shops before the sales end so off I went, along with about a gazillion people who seemed to be shopping like it would be their last time in their life.  Heaving numerous bags, sweaty disgruntled men, bruised legs (that would be the sharp corners of cardboard bags jabbing into calves...) and general kerching-kerching going on everywhere. 

As usual, for me, there was a lot of umm-ing and ahh-ing...as opposed to going mental at a 50% off sign.  Would I get it cheaper in a sample sale?  What might eBay throw up?  Would they be further discounted later on?  All questions that I had to bear in mind.  In the end, I ended up with quite a conservative 'textbook' fashion combo that together makes me feel like one of those 'talking heads' on TV programmes about fashion where they have this forced-chic outfit on... actually that's too negative because it does all grudgingly work... COS black dress £40 (down from £80) and Marni sandals £147 (down from £300)...

Of course it is in my nature to ruin it a little with some holey tights that I'm painfully and slowly ripping up by hand over some white ones and by taking the dress up a bit, it becomes a little Christopher Kane AW07-6 esque...

No more sales sweating for a while me thinks... only until those 90% off discounts start rolling in....