So was I the only one to stupidly let the ASOS Ltd 100 pass me by.  Well actually, it didn't pass me by.  I was physically stuck in a meeting dying for a wee and to check the asos.com site (two urges that I thought would never exist in tandem...) yesterday.  What is this ASOS Ltd 100 you ask?  Well, with all my boohoo-ing over ASOS, this time they have come up trumps with a truly wicked concept.  In their second partnership with London College of Fashion, ASOS presented the Ltd. 100 collection - 100 original one-off designs from students of the final year at LCF.  This includes menswear and womenswear.  If people have complained about fashion students' work being priced into silliness, then no-one can really complain about the £50-£500 price tags of these clothes, given that they are true one-offs that are certainly not your everyday fashion fare.

So clearly, the Ltd. 100 name really got people salivating because as soon as the collection launched at precisely 1pm yesterday, it pretty much sold out in 2 MINUTES flat.  Yes.  2 MINUTES (I don't think even Spice Girls reunion tour tickets went that fast...).  The buying furor was so mad and fast that people on the ASOS blog have even been questioning whether it was all a bit of a con with things having gone out of stock at precisely 12.59am (?).  Personally, me thinks it was less of con, more of a case of fast-fingered fashion enthusiasts.  There are dribs and drabs of it still about if you are interested but the point is, this definitely demonstrates that there is a genuine desire for fashion students' work.  Give fashion students the right platform, the right press and the right pricing and they're instant sell-outs.  Despite my not having been able to nab any of this stuff, it does truly delight me that fashion students are getting that cache and that their garments are desirable on the strength of the original designs.  The difficulties traditionally associated with getting a new label started up is suddenly jumpstarted by the likes of ASOS and with a willing public that are ready to mouse-click super fast... it becomes a bit of a no-brainer.  Credit crunching talk and all, perhaps it's a sign of the times that people want to spend their money selectively and on things that aren't generic.  *Grin Grin*.... it is most pleasing indeed...