My job now involves hogging the Helmut Newton Machine at Topshop Oxford Circus for an hour playing around with a rail of Topshop stuff, working with some cool guys and gals before it opened to the public.  Me likey!  Especially when the concept of it is so very very simple yet forward thinking in the 1970's era of Helmut Newton when setting up a mirror, a self timer, a shutter release was considered a magical 'machine'.  Very clever of those Topshop folks indeed to recreate this machine in a cornered off area in the store and gussy it up with a Nars make-up counter and a rail of Topshop stuff (think bows, cocktail hats....hence all the hat shots in today's gallery...) for you ppl to rifle through to style yourselves with. 

But quick quick, it's in London until the 15th and then moves to Manchester from the 17th until the 22nd... the machine shoots fast and moves rapidly too...