David Beckham is the new face of Sharpie permanent markers.

In a change from his usual glamorous advertising deals - which include contracts with Emporio Armani underwear, Police sunglasses and Motorola - the soccer star will be the global ambassador for the pens, which are widely regarded as the best autograph marker for celebrities.

He will be appearing in a marketing campaign premiering in the US this month.

Howard Heckes, the global business unit president for Sharpie, said: "Like the Sharpie brand, David embodies individuality and creative expression.

"He is the rare athlete who transcends nationality and sport to command worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are about the colours, variety and almost limitless uses of the product."