In the new issue of Let Them Eat Cake, (which has gotten bigger again in number of pages and notched up in quality...) as well as finding a sweet little column written about Style Bubble, I also discovered the work of Heather and Ellie.  Their bio is simple and needs no educational/professional background because their images speak for themselves.  They're two gals who like bows, cakes and a bit of subversion thrown into it and so they've translated that into their collaborative photography.  It would be much too simple to look at these images and write them off as homages to Japanese lolita fashion that pander to the fetishes of men.  Rather, underneath the sugar-coated pastels and the perfect sheen of prettiness, there's something a bit sinister that is latently bubbling, so I'd definitely dismiss the very simple biography and assume that Heather and Ellie have a lot more to say than 'I like bows and cakes' as illustrated in their self portrait to the left.      

They recently entered a competition with this image below, held by Irregular Choice Shoes which got them a pair of IR shoes every month for a whole year (IR shoes can stump me sometimes but I'd still find a pick for every month...), and they will also be featured in the new Irregular Choice coffee table book that is coming out.  I geddit.... piggies, toes, nude tones, gold bows....   

The other entries for the competition were also very pretty and IR-appropriate.  It's funny how the aesthetic that these photographers have created for Irregular Choice are all based on the whimsical, cutesy, dream-like, childish but have interpreted the shoes in their own way whilst sticking to that aesthetic...

Becki Ellsmore's pick n' mix bag of shoes and flying saucers (I got sick eating too many of those as a child...)   

Elena Fernandez Raya's Virgin Suicides-esque vision of prettiness

Kirsty Rose's dream of shoe birds