Squaring the Florals
How to make florals appealing to those who hate anything remotely garden-related. Square them up into a pixelated pattern and put it onto an Alice McCall designed dress or put them on subtle buttons on a high waisted skirt. As some of you now, Alice McCall will be launching a Topshop collaboration (I'm thinking by the end of the year, I'd be hard pressed to find someone who HASN'T done a collection for that store...) and it will hit stores and online on 12th May.
A mid-price designer like Alice McCall is actually precisely the sort of designers that would do the high-low collaboration very well because as demonstrated by this collection, it's an easy transition to make, producing her mainline wares to producing for a high street, and that's probably reflected in the pricing which are all normal Topshop prices as opposed to past Topshop designer collaborations which have been noticeably more expensive.
More of the same please, more of the same...
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