No, this isn't the title of a 180 rant coming from myself but probably a mere thought that passes through some people's heads, especially when they're frustratingly writing a gazillion letters to fashion houses/designers begging them for internships and getting nada back.  What the title actually refers to is a UK-based community a creatives of any sort, fashion anything, graphis anything, architects, interiors, hell, astronaut to give each other a helping hand in the cruel harsh reality of 'trying-to-get-my-work-out-there-so-that-I-don't-end-up-stacking=shelves-at-Tesco's (Americans read Wal-Mart!).  Similar to IQONS with less of a fashion focus and with a more humorous slant.  The people that join are therefore known as 'Plebs' forming a 'Plebsville'.  Oh ye smart ones with advice to give are called 'Gurus'.  'Brain Eggs' are nuggets of information available to share with people. 

You can choose your status from a list that includes 'Business networking', 'Loafing about' or 'Eating freelance pie'.  They don't really give a toss.

Despite the British humouristic slant though, it is in effect a creative MySpace tool that I'll be investigating to see who I unearth...