Please excuse me if I'm a little slow on the uptake as I don't have a TV, I only recently caught wind of this Adidas Originals 'Handbags for Feet' advert, produced by 180 Amsterdam (the longtime agency used by Adidas) and directed by Ben Dawkins.  I guess I should be posting about more 'meeeeedja' related stuff seeing as I ish-work in that field but I'll be honest and say that a lot of it is an incredible bore for me...

However this ad had me cheered up in an instant and actually *um* wanting to go into an Adidas store and see what is the deal with their 'Handbags for Feet' range... commercial numbskull?  I think so...

We have a very cute brunette called Amelie, who lives in Berlin and is in love with her Polaroid SX-70 camera and runs about town with it snapping various things and she also happens to wear knee high socks paired with a pair of Adidas and a shiny black hooded jacket very well as she saunters along with mussed up hair.  She goes grocery shopping, tries on hats at vintage stalls, turns her jacket inside out with much insouciance (the word can be irritating and useful both at the same time...) and goes into rickety photobooths.  There's tinkly French music in the background.  Finally her wall of polaroids is revealed at the end of the ad, which both the boyf and I fantasise about having in *fingers crossed* our own bloody place...

It's all happy happy happy...

Well, really, there's a lot of things this ad makes me want to do.... dig out my black knee high socks which I overwore in 2002, buy more SX-70 film for the boyf seeing as stock is running low, take a much needed trip to Berlin and oh yeah...check out the Adidas shoes as I said before.... well went and did that and I'm not impressed but the advert is still a cheery one...and yes, I'm a meeeedja sucker....